Crowdfunding PR 101

The likes of Kickstarter, Fig and Indiegogo have forever changed the way creative projects can be brought to market. The idea of crowdfunding a video game that might be deemed too niche or risky a proposition is now common place, with many developers seeking to retain control of their ideas rather than compromising their vision to fit a publisher's remit. However, for every success story there are countless projects that have missed their target for a variety of reasons.


For the past couple of years, Dead Good has been involved with a wide variety of successful crowdfunded video game PR and movie campaigns, helping fund-raisers raise awareness of their projects amongst their target audience. From international to pan-European PR, Dead Good has consulted on pre-launch buzz and campaign activity planning, helping project creators understand what makes for hard news in an ever changing media environment. Crowdfunding PR 101: a Kickstarter campaign is not news on its own. 


Here's a sample of some of the crowdfunding campaigns Dead Good has been involved with:


Sacred Fire (Poetic Studios)


Wasteland 3 (inXile Entertainment)


The Dwarves (King Art Games)


The Bard's Tale IV (inXile entertainment)


Underworld Ascendant (OtherSide Entertainment)


Torment: Tides of Numenera (inXile ente)


Woolfe: The Red Hood Diaries (GRIN)


Loading Human (Untold Games)


The Mandate (Perihelion Interactive)


Video Games Live: Level 3 (Video Games Live)


Video Games: The Movie (Mediajuice Studios)


Man vs Snake: The Long and Twisted Tale of Nibbler (Playland Pictures)



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