Crowdfunding PR 101

The likes of Kickstarter, Fig and Indiegogo have forever changed the way creative projects can be brought to market. The idea of crowdfunding a video game that might be deemed too niche or risky a proposition is now common place, with many developers seeking to retain control of their ideas rather than compromising their vision to fit a publisher's remit. However, for every success story there are countless projects that have missed their target for a variety of reasons.

 

For the past couple of years, Dead Good has been involved with a wide variety of successful crowdfunded video game PR and movie campaigns, helping fund-raisers raise awareness of their projects amongst their target audience. From international to pan-European PR, Dead Good has consulted on pre-launch buzz and campaign activity planning, helping project creators understand what makes for hard news in an ever changing media environment. Crowdfunding PR 101: a Kickstarter campaign is not news on its own. 

 

Here's a sample of some of the crowdfunding campaigns Dead Good has been involved with:

 

Sacred Fire (Poetic Studios)

 

Wasteland 3 (inXile Entertainment)

 

The Dwarves (King Art Games)

 

The Bard's Tale IV (inXile entertainment)

 

Underworld Ascendant (OtherSide Entertainment)

 

Torment: Tides of Numenera (inXile ente)

 

Woolfe: The Red Hood Diaries (GRIN)

 

Loading Human (Untold Games)

 

The Mandate (Perihelion Interactive)

 

Video Games Live: Level 3 (Video Games Live)

 

Video Games: The Movie (Mediajuice Studios)

 

Man vs Snake: The Long and Twisted Tale of Nibbler (Playland Pictures)

 

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