GameCity - celebrating the return of the World's friendliest videogame festival

The GameCity festival takes place during October at venues across Nottingham city centre, including the Old Market Square, Nottingham Trent University’s Newton Building and Nottingham Contemporary art gallery.

GameCity, a Nottingham Trent University project, previously used the two giant screens in Nottingham’s Old Market Square. These formed the festival centrepiece and featured groundbreaking gaming experiences, like Martin (GoldenEye, Perfect Dark) Hollis' ambitious Aim For Love, which was the subject of an interview feature on EDGE Online.

Additional coverage highlights included a feature in Wired on the results of the first Off The Map student competition organised by GameCity with Crytek and The British Library. Digital Spy also revealed the nominated games for the GameCity Prize, and additional coverage appeared in EurogamerVG247, CVG, Develop and The Guardian.

The Wedding of the Fear! - the UK's first zombie wedding goes global

The UK’s first wedding to feature a zombie bride and groom was the centerpiece of the celebrations for the launch of new zombie videogame, Dead Island Riptide™. 

Jennifer Blackmore (nee Jones) and Rob Blackmore became the official Dead Island Riptide zombie wedding bride and groom after entering a competition on Facebook, and beat off dozens of applicants by impressing the judges with their genuine love for each other, and enthusiasm for the Dead Island franchise.

 

Dead Good formulated the PR plan from conception through to execution, focusing on the development of strong picture and video content to ensure that the story was as compelling as possible for mainstream media. The story went global with coverage for the event and game brand across print, online and broadcast. Highlights included the likes of The SunMirrorITVDaily MailMetro, BBC Radio and NBC News.

 

Dead Good also won two Game Connection Europe Marketing Awards 2013 for its work on the PR for the zombie wedding.

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